Kilroy Realty Main Street: Experiential Marketing

Main Street San Diego 

Jennifer developed “Main Street San Diego”, an experiential marketing pop-up to promote Kilroy Realty's One Paseo development project in a suburb north of San Diego. The event was pitched as a corporate sponsorship for San Diego Magazine's "Best of San Diego" event. The pop-up featured food trucks and park benches for thousands of attendees and city street lights were brought in to create a neighborhood feel. Kilroy's "Main Street" also featured a social media hashtag campaign to build support for the One Paseo development on social channels.