Cuba Unimagined: Digital Travel Marketing Program

Cuba Unimagined

Jennifer developed the framework for Consensus Inc.'s People-to-People trips to Cuba beginning in 2011 under the US-Cuba Trade Embargo. In addition to overseeing the licensing aspect of the project, Jennifer developed and managed the marketing program. Her work included the creative direction of the registration website, copywriting for the email marketing campaign, and art direction for all promotional materials.