Motiv: Video + Social Strategy
Jennifer develops and implements the content strategy as well as defines the company voice for IoT company Motiv. In addition to writing all website copy and the initial press releases for the product launch in 2017, Jennifer produced eight videos to bring Motiv Ring and the app experience to life. Working with the video producer, Jennifer crafted each video storyboard and script, sourced music and graphics, and managed all post-production. The introductory video for Motiv Ring received over 25K organic views within the first two months. The website www.mymotiv.com received a 2017 Webby Award in the Advertising, Media & PR for Products + Services category.