Kilroy Realty: Digital + Social
Jennifer developed "The Green Office Pledge to Go Green at Work" cause-marketing campaign for Kilroy Realty. Debuted at a Green Drinks San Diego mixer event to reach a young audience, the #GreenOfficePledge event included a digital pledge taken via iPads and a custom branded microsite. It also included a Facebook and Instagram campaign to promote the sign-ups via social media. In one evening, over 50 people took the pledge. The initiative earned coverage in the San Diego blogosphere.